Software product studio · Cairo

From idea to production-ready software.

Desert Launch designs and builds the mobile apps, web platforms and internal systems that founders and businesses run on — one fixed quote before you commit, and a year of support after launch.

Replies within 12 hours, direct from the engineer who would build it.

Products shipped9Mobile apps, AI-assisted and multi-role platforms, and private business systems.
First replyUnder 12hFrom the engineer who would build it. No account managers.
Support after launch12 monthsBug fixes, OS and store updates. Small changes free for three.
Code ownershipYoursCode, IP, hosting and store accounts in your name from day one.
Selected work

Products in the stores, platforms running a business every day

Nine products across consumer mobile, AI-assisted and multi-role platforms, and private business systems. Where an app is public, the store link is on the case.

Qoralia — the platform's public home page, headed 'Simplified Climate Finance', with a preview of the control panel below
Qoralia logo

Qoralia

AI climate-planning platform

Delivered to client
Problem
City climate plans lived in scattered spreadsheets and consultant reports.
We built
AI search over regulations and grants (RAG on pgvector), with eligibility decided by traceable rules, not the model.
Outcome
One workspace per city to find interventions, match funding and model CO₂ impact.
Ezhal website — the platform's home page, with a live snapshot of bookings, customers, managers and employees drawn from the running system
Ezhal app icon

Ezhal

Multi-role car-service platform

Delivered to client
Problem
Three audiences — customers, field technicians, managers — one operation.
We built
Three role-specific apps from a single codebase: booking, the field job queue and management oversight.
Outcome
Live technician tracking, subscriptions, wallet, points and Apple Wallet passes in production.

Five further products

FasTap app icon

FasTap

NFC digital business card

Jaweb app icon

Jaweb

Competitive trivia game

ICCD Hub app icon

ICCD Hub

Members' app for an international organisation

Voicers app icon

Voicers

Social audio platform

Live demos

Try the kind of system we would build for you

Six working demos. Book, order or send an enquiry on the public site, then open the staff dashboard and watch it arrive. Nothing to install, no sign-up.

Every business, name, price and phone number in these demos is invented. What you enter is saved only in your own browser, for the day, so you can find it on the dashboard — nothing is sent anywhere.

Everything about the demos
Process

How a project runs, from first message to a year of support

Five steps. Each one ends with something you can open, and nothing is paid before you have seen the step before it.

Nothing is paid before you have seen the step before it.

  1. Free scope call
  2. 30% upfront
  3. Per accepted milestone
  4. 12 months support
  1. Scope call

    Free · no obligation
    Nothing paid

    You share

    How the business runs today, who will use the system, and what has to be true on launch day.

    We do

    Define the users, identify the scope, and remove the complexity that does not earn its place.

    You get

    A written scope summary and an honest go or no-go.

  2. Quote

    Fixed price in USD
    30% deposit starts the work

    You share

    The budget you have in mind, and any date you are working towards.

    We do

    Deliverables, a milestone plan, a timeline and one fixed price — nothing starts until you approve it in writing.

    You get

    A fixed quote and a milestone schedule.

  3. Build

    Three or four milestones
    Paid per accepted milestone

    You share

    Feedback on each milestone build. Questions answered the same day, on WhatsApp.

    We do

    Build milestone by milestone, with working software at every one — not screenshots.

    You get

    A build you can open and use at each milestone.

  4. Launch

    Store review handled
    Final milestone

    You share

    Your own store, hosting and domain accounts — created in your name from day one.

    We do

    Store submission, hosting, domains and analytics, plus the back-and-forth with app review until it is live.

    You get

    A published app or a live platform, in your name.

  5. Support

    12 months included
    No extra cost

    You share

    Anything that breaks, straight to the engineer who built it.

    We do

    Bug fixes, operating-system and store updates, and keeping it running. Small changes free for the first three months.

    You get

    A year of fixes and updates at no extra cost.

Services

Six things we build, and what you have at the end

Investment

Where your project sits

Four brackets, so you can place yourself before you get in touch. Nothing here is a quote.

Under $3,000

A business website, or design and consulting on its own.

Typical
2 weeks – 1 month
You get
A live site on your own hosting, which you can extend
Fits
Web development · UI/UX design · Technical consulting

$3,000 – $8,000

A portal, an internal system, or an MVP with real users.

Typical
1 – 2 months
You get
A working product in front of real users, and what to build next
Fits
MVP development · Internal systems · Client portals

$8,000 – $20,000

A mobile product with accounts and payments, on both stores.

Typical
2 – 4 months
You get
A published iOS and Android app in your own developer accounts
Fits
Mobile apps · Payments · Admin dashboard

Over $20,000

Customer, field and admin apps on one codebase.

Typical
Quoted per scope
You get
Several role-specific apps and the platform behind them
Fits
Multi-role platforms · Rebuilds · Live operations
Free scope callOne fixed price in USD — never hourly30% upfront, the rest per accepted milestoneHow pricing works
Why Desert Launch

Four commitments that take the risk off your side of the table

  1. You know the price before you commit

    A written fixed price in USD after a free scope call. No hourly billing, no change-order surprises, and an honest answer if a smaller build reaches your goal.

    Hourly billing and a total that keeps moving

    One fixed price in USD, agreed before anything starts

  2. You own the code and the accounts

    Code, intellectual property, hosting and store accounts are in your name from day one. If we stop working together, nothing of yours leaves with us.

    Code and accounts held by the agency

    Code, IP, hosting and stores in your name from day one

  3. You see working software, not screenshots

    Three or four milestones. You open and use the build before the next payment is due, and a milestone is not accepted until you say it is.

    Status decks and progress percentages

    A build you open and accept before it is invoiced

  4. You talk to the engineer, for a year after launch

    No account managers between you and the person writing the code. Twelve months of bug fixes, OS and store updates — small changes free for the first three.

    An account manager between you and the code

    The engineer who wrote it, still answering a year later

Peer recommendations

What senior engineers say about working with our founder

Public LinkedIn recommendations for Abdullah Mohamed from engineers and leads he has worked alongside. These are colleague endorsements, not client reviews — the client work is in the portfolio above.

LinkedIn recommendation
Abdullah demonstrated an impressive aptitude for grasping complex technical concepts swiftly. His analytical skills and thoughtful approach to problem-solving make him a key contributor to our team's success.
Mohamed Sayed · AI Lead · Appenza
LinkedIn recommendation
Abdullah combines deep technical expertise with a clear, approachable leadership style. He has contributed significantly to our projects with his ability to solve complex problems efficiently and his commitment to quality.
Ahmed Farid · Senior Software Engineer · Recovery Advisers
LinkedIn recommendation
Abdullah is an exceptional Flutter developer whose talent and enthusiasm make him an asset to any team. During our year working together, his problem-solving skills and ability to overcome challenges consistently impressed me.
Mohamad Zakaria · Senior Software QA Engineer · Yassir
FAQ

Software development FAQ: cost, timeline, ownership and support

The questions every first-time software buyer asks. If yours isn't here, ask it on WhatsApp — you'll get a direct answer, not a sales pitch.

How much does a project cost?

Every project gets a fixed quote in USD after a free scope call — no hourly billing and no surprise invoices. The price depends on scope and complexity: a business website is the smallest engagement we take, a full mobile product with payments and accounts the largest. Tell us the budget you have in mind and we will tell you honestly what fits inside it, or whether a smaller build reaches the same goal.

How long will my project take?

A business website is usually measured in weeks, an MVP in one to two months, and a larger mobile product in two to four months. You get a concrete timeline with milestones before we start, and you see working software at every milestone.

Can I try something before I commit?

Yes. There are six working demos — a dental clinic, a medical centre, a gym, a café, a restaurant and a real estate brokerage — each a public website with the staff dashboard behind it. Book, order or send an enquiry, then open the dashboard and watch it arrive. They are fictional businesses on sample data, and nothing you enter is kept.

What happens after launch?

Twelve months of free support and maintenance: bug fixes, operating-system and app-store updates, and keeping the product running. In the first three months, small changes and tweaks are free as well. After that a monthly retainer is optional — nothing stops working if you skip it.

Who owns the code?

You do. Full ownership of the code, the intellectual property and the infrastructure and store accounts — everything is created in your name from the start, so you are never locked in to us.

How do payments work?

Projects are split into three or four milestones. You pay 30% upfront and the rest per delivered milestone. You always see working software before the next payment is due, and a milestone is not accepted until you say it is.

Will you sign an NDA?

Yes. Send yours before the scope call, or we will provide a simple mutual one. We do not need your data or your accounts to quote — a description of the problem is enough.

Who actually does the work?

Our own senior engineers — the people you message on WhatsApp are the people who write the code. Nothing is handed to a subcontractor you never meet. If a project needs a specialist, you are told who and why before they start.

We're not technical. Is that a problem?

Not at all — most of our clients aren't. We explain decisions in plain business language, make the technical choices for you, and communicate in English or Arabic on WhatsApp.

Flutter or native iOS and Android?

Flutter, in almost every case. One codebase ships to both stores, which roughly halves the build and the ongoing maintenance cost, and for the apps most businesses need the result is indistinguishable from native. If your product depends on something Flutter cannot reach well, we will say so and quote native instead.

Can you take over an existing app or website?

Yes. We start with a short code review and give you a written verdict: fix it, refactor it, or rebuild it. Sometimes the honest answer is that the code is fine and the problem is elsewhere — you get that answer too.

What does it cost to run after launch?

Hosting and services are billed to you directly in your own accounts, so you always see the real cost: typically a small monthly bill for Firebase or a server, plus the Apple Developer Program at $99 a year and Google Play's one-time $25 registration if you are publishing an app. We estimate the running cost in the quote so there are no surprises.

Do you build Arabic and right-to-left apps?

Yes, and we ship them regularly. Al-Muslim, ICCD Hub and Voicers all run bilingual Arabic and English interfaces with full right-to-left layout, Arabic typography and Hijri dates. This website is another one.

Do you work with clients in Saudi Arabia, the UAE and the Gulf?

Yes. Desert Launch works with clients across Egypt, Saudi Arabia, the UAE, Qatar and Kuwait, as well as Europe and the US. We work from Cairo (UTC+2 in winter, UTC+3 in summer), which is within an hour of every Gulf capital, communicate in Arabic or English on WhatsApp, and have shipped for Gulf businesses — including a live App Store and Google Play product for a gym in Doha.

Why hire a software company in Egypt?

You get senior engineering at Egyptian rates — typically well below Western European and US agency prices for the same scope — without the usual offshore downsides: the same or near timezone for the Gulf and Europe, native Arabic plus fluent English, and a direct line to the engineer building your product instead of a layered account team.

Last updated 2026-09-28

Get started

Have a product in mind? Let's define the fastest path to launch.

Describe the product idea, the current system, or the process that keeps breaking. Nothing commits you to anything.

  1. You tell us about the projectFive fields, or a WhatsApp message. No documents needed.
  2. We read it and reply within 12 hoursFrom the engineer, not an account manager.
  3. A free scope callWhat it would take, and whether a smaller build gets you there.
  4. You receive a written scope and a fixed priceThen you decide. Nothing is owed until you have both in front of you.

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Talk to us directly

Prefer to skip the form? These reach the same team.

WhatsApp+20 102 283 8534Emailabdullah@desertlaunch.devPhone+20 102 283 8534
Based inCairo, Egypt
ResponseWithin 12 hours · Cairo time (UTC+2/+3)

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